Introduction
Introducing the Raya Discovery Pack for Lumina
Exclusive to the Raya season, IllumiRaya saw the launch of the AR-enabled Raya Discovery Pack for Lumina. With an interactive AR component, the Pack is ideal for capturing the Kardinal product experience on social media.
This limited edition release includes one KS Lumina device (Moss Green) and 10 KSpods Lumina curated for the Raya season, and was given out to every IllumiRaya attendee as part of their door gift.
Introducing the Raya Discovery Pack for Lumina
Exclusive to the Raya season, IllumiRaya saw the launch of the AR-enabled Raya Discovery Pack for Lumina. With an interactive AR component, the Pack is ideal for capturing the Kardinal product experience on social media.
This limited edition release includes one KS Lumina device (Moss Green) and 10 KSpods Lumina curated for the Raya season, and was given out to every IllumiRaya attendee as part of their door gift.
A Glimpse Into the Future of Kardinal
With a stellar lineup of legends and emerging musicians, creative technologists, and artists, IllumiRaya showed Kardinal's commitment to supporting the creative community in Malaysia.
As Director of Operations Erwin Teow stressed in his welcome speech, this is the first step in re-establishing Kardinal as a wholly local brand from Melaka. While ultimately, Kardinal hopes to aid everyone in their #KwitSmoking journey, the Kardinal brand experience is beyond that.
Kardinal supports local artists, musicians, technologists, and more—we're cultural purveyors.